basketball.com.au About Us

We love basketball. 

We live it, breathe it and if we could eat it, we most definitely would.

We are fiercely independent but have formed robust partnerships with the NBL, NBA, and Basketball Australia. At times, you will read and watch stories and videos from those partners because it’s essential we keep our promise to you to be Australia’s most comprehensive source for basketball news, analysis, highlights, stats, schedules, scores, and video on demand. Our list of partners will continue to grow as we grow, which will give you access to more, and more amazing hoops content.

We are built by Australians, for Australians, about Australian basketballers here at home and abroad. 

basketball.com.au is dedicated to celebrating Australians making waves in the world’s greatest leagues: NBA, WNBA, NBL, WNBL, NCAA, and beyond. From the Boomers and Opals to NBL1 stars, we’re here to keep you informed and inspired.

With more than 180 Aussies playing professional and collegiate basketball in the U.S., our passion lies in connecting millions of Australian basketball fans to the latest stories, games, and moments that celebrate but also critique (fairly) the teams and players they love.

Our Mission

‍As basketball.com.au General Manager Anthony Alsop says: "Basketball.com.au is set to become the definitive destination for Australian basketball, providing comprehensive coverage of the game at every level. From junior competitions to professional leagues and Australians competing overseas, we’ll serve up the stories and moments that matter most."

We’re dedicated to showcasing the depth, talent, and growth of Australian basketball, while serving as a trusted voice for fans. 

What We Cover‍

While our spotlight often shines on Australians competing overseas, we also pride ourselves on delivering the most detailed coverage of the NBL, WNBL, and NBL1. From grassroots juniors to elite competitions, we recognise that these domestic leagues are the bedrock of Australia’s basketball success.

With a focus on quality journalism and authentic storytelling, we’re wants to be your go-to source for:

• NBL, WNBL, and NBL1 news and analysis
• Australian players abroad in the NBA, WNBA, NCAA, Europe, and Asia
• Opinions, podcasts, video, and live streaming
• In-depth features on the players and teams you love

How we cover it

Our content creators and editors are human but supported by AI. With thousands of games to cover, we need modern technology to help us deliver the best possible experience for you, especially analysing and interpreting box scores, statistics and player performances as they happen. Our AI does not crawl the internet looking for “basketball stuff”, it’s plugged directly into the backbone of our content management system, feeding off the official statistics APIs (data feeds we pay for) of all leagues that we cover.

Part of our commitment to authentic and ethical use of AI is to work with www.prorata.ai/ whose primary mission is “fair compensation and credit for content owners in the age of AI.” We take this responsibility seriously and because of this we have invested significant time and intellectual property to validate its use on basketball.com.au

Articles supported by AI will display as “Written by basketball.com.au” while every article written by our team or contributors will display as “Written by …” with a picture of the author. To that end, our goal is to Elevate and Cultivate. We offer paid roles for content and contributors as part of our basketball community Gen Next program.

Much like the evolution of basketball, we are also determined to evolve with advancements in technology to deliver you the best possible basketball experience.

Our Commitment‍

Basketball.com.au is fiercely independent yet proudly connected to the basketball community. Through strong relationships with leagues such as the NBA, NBL, and NBL1, we aim to exceed expectations while remaining true to our mission.

We’re not just here to cheer — we’ll tackle tough issues, share bold opinions, and hold all levels of basketball accountable. We’re about honest praise and constructive criticism, always with the aim of growing the game we all love.

The Journey Ahead‍

This is just the beginning. Consider this our pre-season. Over the coming months, we’ll introduce new features, tools, and richer storytelling to bring fans closer to the heart of the game. Your feedback will guide us because, like you, we’re passionate about basketball’s bright future in Australia.

Acknowledgement of Country‍

We acknowledge the Traditional Custodians of Country throughout Australia and their enduring connection to the lands, waters, and communities. We pay our respects to Elders past and present and recognise their invaluable cultural heritage, beliefs, and spiritual ties to this land. We extend this respect to all First Nations peoples and reaffirm our commitment to reconciliation and truth-telling.

Welcome to basketball.com.au — Australia’s ultimate destination for all things basketball.