4
Jul
Rebranding
New logo, same Spirit: Bendigo's fresh new look
Bendigo Spirit reveals refreshed brand and logo ahead of 2025–26 WNBL season, honouring local roots.
- The Bendigo Spirit has unveiled a refreshed brand identity ahead of the 2025–26 WNBL season
- The new logo includes nods to the iconic Bendigo poppet head and the wedge-tailed eagle
- Spirit leaders say the rebrand marks a renewed commitment to Bendigo and regional Victoria
Bendigo Spirit has officially revealed a refreshed brand identity as the team prepares for the 2025–26 WNBL season, aligning with a broader new era for the Women’s National Basketball League.
The rebrand includes an updated logo, modernised colour palette, and refined visual elements that aim to strengthen the club’s connection to the Bendigo community while reflecting the evolution of women’s basketball. Rather than a complete overhaul, the updated look enhances the existing identity, brightening the team’s blue and yellow colours to emphasise professionalism, clarity and energy.
The redesigned logo incorporates several key local references, including a tribute to the iconic Bendigo poppet head, a symbol of the city’s mining heritage and the Australian wedge-tailed eagle, which holds cultural significance for the Dja Dja Wurrung people, Traditional Owners of the land on which the club operates.
The inclusion of star elements represents the resilience and impact of Spirit players past and present.
Spirit General Manager Dan Jackson said the rebrand reflects both the club’s long-term commitment to Bendigo and its readiness to embrace the WNBL’s growing national audience.
“This new brand reinforces that Bendigo is our home, and we’re here to stay,” Jackson said. “We believe this evolution will give us a platform to continue representing Bendigo and regional Victoria for years to come.”
Veteran player Kelsey Griffin added that the rebrand honours the Spirit’s history and the people who have contributed to its legacy.
“To me, this rebrand is about celebrating the Spirit’s legacy and carrying it into a bold new chapter,” Griffin said. “It’s about linking where we’ve been with where we’re going.”
Richard Simkiss, CEO of SEN Teams, which owns the Bendigo Spirit licence, said the rebrand aligns with the organisation’s long-term investment in women’s sport and regional communities.
“Our commitment to Bendigo is unwavering,” Simkiss said. “This is about more than sport it’s about building trust and connection, and showing that the Bendigo Spirit is here for the long haul.”
The Bendigo Spirit’s new brand will be rolled out ahead of the 2025–26 WNBL season.
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